2020 valentines day spending

How much will be spent on 2020 Valentine’s Day?

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The Valentine’s day is celebrated around the world, most people use this day as a good opportunity to shower love and gifts to their significant other, friends, family, co-workers and pets.

Our recent survey via Prosper Insights and Analytics revealed revealed the total Valentine’s Day spending along with what they planned to spend the most money on.

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From the research, the total expected spending on Valentine’s Day is around $27.4 Billion dollar which is quite a huge figure. Men are willing to spend an average of $291 while women plan to spend an average of $106 giving us an average spending of $198.

Unsurprisingly, consumers planned to spend 52% of their total budget on their significant other. Other family members will be getting 15% of the consumers total spending budget. 6% of the consumers’ total Valentine’s Day budget will be spent on their pets.

valentine's day budget share

The youngest Valentine’s Day shoppers surveyed are those aged between 18-24 – plan to spend an average $109.31. But those aged 25-34 yrs – old enough to have higher incomes and children to buy for – expect to spend $307.51 and are topped out by those aged 35-44 as the biggest spenders at $358.78. As in each year of the survey, men plan to spend more than women at $291.15 compared with $106.22.

Shoppers plan to spend $5.8 billion on jewelry (given by 21 percent), $4.3 billion on an evening out (34 percent), $2.9 billion on clothing (20 percent), $2.4 billion on candy (52 percent), $2.3 billion on flowers (37 percent), $2 billion on gift cards (19 percent) and $1.3 billion on greeting cards (43 percent).

Gifts of experience such as tickets to an event or a trip to a spa are wanted by 41% and planned by 28%.

Spending intentions in several countries

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Valentine's day Budget by country

United states reported the highest in average spending budget by country with $197, Singapore and United Kingdom are second and third in the ranking with $150 and $127 respectively.

Brazil ($35), Morocco ($32) and Malta ($29) are countries with the least budget for expenses on the Valentine’s Day.


  • The survey of 7,267 adult consumers was conducted between January 2-9 via Prosper Insights & Analytics and has a margin of error: plus or minus 1.2 percentage points.
  • During the period of January 2020, 6,942 people from Africa, Asia, America, Europe and Australia were surveyed in a total of 40 countries where the tradition of Valentine’s Day is present. Finally, the indicators for the month of January 2020 were used to convert the currency.

Prosper Insights & Analytics is a global leader in consumer intent data serving the financial services, marketing technology, and retail industries.

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