Amazon Prime Big Deal Days 2023: Everything You Need to Know

Amazon’s Prime Big Deal Days is a shopping event exclusively for Prime members that starts on October 10 at 3 a.m. EDT and runs through October 11 2023. During this event, Prime members can access deals from independent sellers like Ruggable x Jonathan Adler, Urban Decay, and PicassoTiles. Amazon will personalize recommendations based on past purchases, browsing history, and items saved to their Lists. New deals will drop every five minutes during select periods throughout the event across a wide selection of products with fast and convenient delivery options.

How to Join

Customers who are not yet Prime members can join Prime or start a free trial at amazon.com/primebigdealdays to get the most out of shopping on Amazon. Prime members can shop deals across categories like fashion, home, and toys that include some of the most popular items during Prime Big Deal Days. They can also take advantage of other exciting Prime member benefits, like shopping favorite brands beyond Amazon.com with Buy with Prime and accessing doorbuster deals with Invite-only deals.

Exclusive deals for Prime members

Prime members can shop various Prime member exclusive deals now, including deep discounts, and explore Amazon’s Toys We Love list, featuring more than 200 items from top brands like LEGO, Mattel, and Disney. Plus, with the Small Business badge and the new Small Business filter, you can easily discover products from the many small business brands and artisans in Amazon’s store. Find some of the best early deals from small businesses like Lyrically Correct, Beard Club, RMS Beauty, Kreyol Essence, and Mighty Paw—along with other Black-owned, women-owned, and military-family-owned small business brands and independent artisans at amazon.com/smallbusinessdeals.

Amazon Holiday Shop

Amazon’s newly launched Holiday Shop offers low prices on essentials and unique gifting, whether it’s for hosting with friends, home décor, or matching apparel. From customers’ most loved items to an expansive Holiday Toy List, customers can shop items from Squishmallows, Hasbro Games, and Disney100. To explore the Holiday Shop, visit amazon.com/holiday.

Other deals to look forward to during the Amazon Prime Big Deal Days

U.S.-based Prime members can take advantage of the new shopping benefit Buy with Prime, and shop exclusive Prime Big Deal Days offers beyond Amazon.com on select brands’ websites. Get up to 40% off directly from brands such as Wyze, KNOW Beauty, and Targus. To discover deals beyond Amazon.com, visit buywithprime.amazon.com/shoppers.

Eligible Prime members with a Prime Visa, Prime Store Card, or Amazon Prime Secured Card can earn an additional 5% back (for a total of 10%) on select products including Amazon devices, like Echo, Ring, and Fire TV devices. Additional Prime Card Bonus offers are available on amazon.com/primecardbonus.

Prime members who haven’t yet tried Amazon Music Unlimited can also get the new Echo Pop for $4.99 with the purchase of one month of Amazon Music Unlimited. More info can be found at amazon.com/music/unlimited.

Save up to 65% on a three-pack of eero Pro Mesh WiFi Systems; up to 45% on select Echo bundles; up to 40% on select Fire TV devices, including Fire TV 32” 2-Series smart TVs and Fire TV 65″ Omni Series 4K UHD; and up to 30% on select Kindle e-reader bundles, including Kindle Paperwhite Kids essentials bundle and Kindle Scribe essentials bundle.

Olivia Culpo and Claudia and Margo Oshry of “Girl with No Job” and The Toast podcast are sharing their top product picks leading up to Prime Big Deal Days. Tune in to their livestreams on amazon.com/live or download the Amazon Live Shopping app on Fire TV. Additionally, customers in the U.S. can find influencer picks on Inspire, a personalized feed of shoppable videos and photos within the Amazon Shopping app. Look for Inspire on the app’s bottom navigation bar.

To participate in Prime Big Deal Days, join Prime and sign up for Invite-only deals. Shop doorbuster deals expected to sell out from across a range of popular brands and categories by signing up for Invite-only deals to purchase products at an exclusive deal price. Invite-only deals include 60% off Blink smart home security, 50% off Sony Dolby Atmos/DTS Soundbar-HTX8500 2.1ch, 46% off Philips 3000 Series Air Fryer, and 55% off Jabra Elite 7 Active True Wireless Earbuds. If selected, you will be notified during Prime Big Deal Days with instructions on how to purchase the item. Purchases must be completed prior to the end of Prime Big Deal Days. Prime members who are not selected will also be notified via email by October 11. To sign up for Invite-only deals, visit amazon.com/primebigdealdays.

Frequently Asked Questions

When is the next Amazon Prime Day event?

Amazon Prime Day is a yearly event that usually takes place in July. However, in 2023, Amazon has announced a second major savings event called Prime Big Deal Days happening in October. The event will last for 48 hours, and it will be exclusive to Prime members only.

What kind of deals can I expect during the Big Deal Days?

Prime Big Deal Days will offer Prime members exclusive access to deep discounts on seasonal deals from popular brands like Dyson, Sony, Barbie, SharkNinja, iRobot, LG, Peloton, Jabra, and Betty Buzz by Blake Lively. You can expect to see discounts on a wide range of products, including electronics, home appliances, fashion, beauty, and more.

How often does Amazon hold Prime Day events?

Amazon Prime Day is an annual event that usually takes place in July. However, in 2023, Amazon has announced a second major savings event called Prime Big Deal Days happening in October.

What are some of the best deals on travel during Prime Day?

Amazon Prime Day is known for offering great deals on travel-related products like luggage, travel accessories, and more. However, since Prime Big Deal Days is a new event, it is unclear what kind of travel-related deals will be available.

What is Prime Gaming and how does it work?

Prime Gaming is a service that is included with Amazon Prime membership. It offers members free games, in-game content, and a free Twitch channel subscription every month. To access Prime Gaming, you need to have an Amazon Prime membership, and then you can link your Twitch account to your Amazon account.

Can I expect to see discounts on TVs during the Big Deal Days?

Yes, you can expect to see discounts on TVs during Prime Big Deal Days. Amazon usually offers great deals on TVs during Prime Day, so it is safe to assume that similar deals will be available during Prime Big Deal Days. However, the exact discounts and deals will be revealed closer to the event.

For official press release regarding the Amazon Prime Big Deal Days, check out Businesswire.