Category: Case Study

Faced with the Novel Coronavirus disease (COVID-19) pandemic that is affecting the world as whole, many offline businesses like shopping centers, restaurants, eateries, grocery stores and more have been forced to a temporary shut down to help curb the spread of this disease. This in turn has lead to a noticeable increase in online activities […]

Imagine after shopping for your favorite products and gets to checkout point, the cashier returns about 30% of what you paid for those items because you were offered discount coupons, would you say no to this offer? I know right.. you wouldn’t, nobody will. When it comes to online shopping, coupons work exactly the same […]

It is undeniably hard for any ecommerce business and online retailers to accurately predict the shopping habits and behaviours of the average online consumer. Drastically reducing bounce rate and cart abandonment rate are two of the major goals of any online shopping site but this can only be achieved when they have cracked the ecommerce […]

Online shopping cart abandonment is simply as the name implies; filling an online cart with products in an online shopping store and failing to complete the order for one reason or the other. According to data from iusecoupon, the average rate at which an average online shopper abandons their shopping cart before making a purchase […]

How many megabytes of internet can you buy with $20 per month and country has the cheapest internet? Just about 20 years ago, only 4% of the world’s population had access to the internet. Fast forward to 2019, the number of Internet users is around 4.5 billion people, which is 58.8% of the inhabitants on […]

Online shopping can be sweet and filled with excitement but long delivery time is one major drag that comes with buying things online. Most online shopping sites have tried to proffer a solution to this by introducing Lightning-fast delivery and even same-day delivery option. Such service sounds really interesting but definitely cost more money. So […]

The Valentine’s day is celebrated around the world, most people use this day as a good opportunity to shower love and gifts to their significant other, friends, family, co-workers and pets. Our recent survey via Prosper Insights and Analytics revealed revealed the total Valentine’s Day spending along with what they planned to spend the most […]

While both men and women are biologically similar to some extent and make use of words to express their feelings, their codes of behavior and deepest desires are different, this might be why they say men are from Mars and women from Venus. In order to better understand how men and women celebrate and what […]

Xiaohongshu (also known as the Little Red Book or Red) is the Chinese app that has evolved into a revolutionary mix of social media and digital marketplace – something like a combination of Instagram and Ebay in one app. Little Red Book has approximately 100 million active users where 86% of these users are female […]

Deutschland ist eine hoch entwickelte Nation mit über 81,4 Millionen Einwohnern und einer Internet-Durchdringungsrate von 82,3% im Jahr 2019. Das Land ist zweifellos einer der größten Wachstumstreiber für den elektronischen Handel in Europa. Laut einer aktuellen Studie von Marketplace Pulse hat Deutschland nach Großbritannien die zweithöchste Anzahl aktiver Amazon-Verkäufer in Europa mit 244.425 aktiven Verkäufern. […]